On site consumer insight What if you could talk to consumers where they
Company: The Edge
is an exciting new opportunity foryouto gain valuable and timely feedback from your target audience in the most realistic
way possible. StorEdge interviewing is conducted
within the actual retail venue, using our proprietary
Point! System technology.
Dominion test store - with full access to any aisle in-store/any
store banners and types available upon request ~ask
to see our portfolio of on-location research
hand-held portable units – The Point! System
With our portable digital data entry devices, The
Point! System, getting people’s opinions has
never been so easy! Here are some of the advantages:
quicker - with built-in branching/skip patterns,
and graphically rich touchscreen data collection, the average
interview takes about 70% of the time that it would with
pen & paper = more information, less respondent fatigue.
more accurate - the data that is entered to the
touchscreen is exactly what appears in your report data
and because testing is conducted in-store the respondent
is exposed to authentic response stimuli.
proven - having conducted StorEdge programs in
Dominion, Sobeys, Loblaws, Wal-Mart, 7-Eleven, Tiger Express,
Costco and more, we've delivered actionable learning
from all types of consumers in unprecedented timeframes.
flexible - If you truly want
to know how your package is performing on shelf, what advertising
is top-of-mind while shopping your category, how your consumer's
decision tree is structured, or what aspects of your competitive
"marketecture" are driving sales then you need
to ask them as
During the past 18 months The Edge has conducted StorEdge
tests in various stores for ConAgra; Scott Paper; Melitta;
Quaker Tropicana Gatorade; Canadian Living Magazine; Maple
Leaf Foods to name just a few.
– how your brand fits within the category, or how
a new design will perform relative to other competitive
products on shelf in-store and your current packaging.
- track brand over time – competitive array –
Edge scores on key measures (Impact; Purchase Interest;
– know what your advertising is doing for you when
it counts; at the purchase decision point with audio/visual
images presented within the digital survey.
– learn about your corporate or brand image, place
your product or conduct taste tests with consumers who are
really shopping your category.
- Category management. The Consumer-Eyes process sets the
focus on developing an understanding of the category through
the eyes of the consumer, and aligns your business model
to that reality.
Cost starts at $12,500 for 150 interviews
Please call to learn more about StorEdge,
or our other market research programs. We’ll put you in touch with our other clients
who are currently using our techniques.
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